New article in Air & Cosmos on ancillary revenues
With the acceleration of the development of the long-haul low-cost airlines scheduled for 2017, the issue of the deployment of complementary services and ancillary revenues will become even more central for airlines. In this article, we come back on the main drivers and implications of these ancillary revenues.
This article (in French - "Debundling et recettes annexes: la solution miracle pour les compagnies aériennes ?") offers some insights on the specific challenges generated by ancillary revenues. We show that according to the type of service associated to ancillary revenues, the perceptions for passengers will strongly differ.
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