Over the years, more and more competing firms have developed cooperative strategies such as alliances. This paradoxical strategy is called coopetition and it raises the question of whether a competitor can become your best ally to innovate or perform.
This article (in French - "La coopétition: et si votre concurrent devenait votre meilleur allié ?") has been written with Anne-Sophie Fernandez and introduces the concept of coopetition.
For more details : click here